The core purpose of ZALA was to engage and help people make quick decisions tailor-made to their specific situations. Motivated by these intentions, we created a robust library of location-specific content—short videos, photos, and researched venue details. Additionally, we developed a platform allowing that allowed people to interact with the ZALA content library—to organize and share their plans, and most importantly see those plans through.

We wanted to build mobile and desktop versions of the platform, content for 800-900 San Francisco venues, a promotional microsite, an investor presentation, and a few software demonstration videos. All of this seemed like a big undertaking, but we knew we had the structure and thought governance to help us achieve our desired results.